Jaime was involved in coffee since he was a kid. School in Costa Rica has a prolonged summer holiday so that the family can help with harvesting coffee crop. His family was very poor and when he grew up and started his farm, he started it without knowing anything at all about the process, so he lost the first two lots. With time, he perfected his techniques. Now, his coffee is exported around the world. They are now renovating all parts of the farm to make the structure more robust. The price he earns from green coffee affects his level of investment directly.
“I love transparency. I’ve never had a quality problem and I would like to keep it that way. It has been a rewarding experience. I started from scratch and I now have this. In year 1, we had to sell our car to buy a transformer. When I look at that transformer it reminds me of the days when we had to transport cherry in a wheelbarrow 500m down the road. We pay a lot of attention to the quality of the process that we do.”